Multilanguage website capabilities will help meet demands from one of the fastest-growing demographics.
According to the latest U.S. Census Bureau projections, Hispanics constitute 17 percent of the nation's total population, making them the largest ethnic or racial minority. What's more, this growth is expected to skyrocket in the coming decades, with a near 12 percent increase by 2060.
The Hispanic population is expected to increase by 12 percent in 2060.
Naturally, the more the Hispanic population in the U.S. grows, the its total buying power will grow as well. To meet this increasing market demand, UPS now offers a Spanish-language option to U.S. users at ups.com®.
The dual-language capability will benefit not only individuals and business users whose native language is Spanish, but also companies that target the Hispanic market.
One example is Princess House, a direct seller of kitchen cookware, tableware and related home products. Almost 21 percent of direct sellers in the United States are Hispanic, according to the Direct Selling Association. At Princess House, more than 90 percent of its consultants are Hispanic.
"Now that ups.com is available in Spanish, that's a huge opportunity for customers to give end users access to shipping information in their own native language," says Atul Puranik, a UPS director of enterprise account sales. Currently, customers can sign up for UPS My Choice® and access the delivery planner in Spanish. "And later this summer, UPS My Choice alerts will be available in Spanish as well, making it even more valuable to Hispanic customers," Puranik says.
To access ups.com in Spanish, simply choose "Change Language" from the menu bar at the top of the home page.