UPS to provide secure logistics and distribution for Taylor Swift’s new album

Taylor Swift Truck

Customized UPS package cars, a concert flyaway sweepstakes and preordering the album from UPS at are all part of the collaboration.

As the Official Delivery Partner of Taylor Swift’s sixth studio album, reputation, UPS has developed a special logistics and distribution plan that includes secure shipment of CDs to retailers at a precise moment in time, along with delivery of CDs to online consumers, later this fall.

To celebrate, UPS package cars featuring Taylor Swift’s album cover have rolled out across the country.

To celebrate, UPS package cars featuring Taylor Swift’s album cover have rolled out in cities across the country.

“UPS was selected as the Official Delivery Partner of Taylor Swift’s new album reputation based on the strength of our brand and the One UPS philosophy. The One UPS philosophy brings together a comprehensive seamless Secured Product Launch solution across multiple modes of transportation, to facilitate the distribution of Taylor Swift’s new album to millions of her fans,” says Scott MacDonald, director of Customer Solutions at UPS.

“Our solution covers both commercial and direct-to-consumer shipments with the security of a new product launch as well as ‘day-of release’ delivery to your doorstep. Taylor Swift fans can rely on UPS to bring them something they have been anticipating for over three years, and we are very excited about this collaboration,” MacDonald adds.

At, you can preorder the album and then participate in the special sweepstakes for a chance to win prizes. The grand prize is a flyaway package with premium concert tickets, airfare, hotel stay and even a makeover. Additional contest prizes may include concert tickets, autographed memorabilia from Taylor Swift’s new music video and merchandise. When you preorder the album at, you'll also get three never-before-seen photos from Taylor Swift's archive that you can't get anywhere else.

Once you’ve preordered your copy of reputation, at, you should also consider signing up for UPS My Choice® service. With this free membership, you will receive a day-before-delivery alert, so you won’t miss the album’s delivery later this fall. Or if it’s more convenient, you can route that special package to a secure UPS Access PointTM location, such as a The UPS Store® location nearby, so you can pick up the package at your convenience.


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