Expanding Markets

Taking your business into new territories

Taking your business into new territories

Find out if you're ready to take the next step to global opportunities.

With 95 percent of the world’s consumers living outside of the United States, the U.S. Commercial Service (USCS) encourages business owners to take advantage of global opportunities for new growth. USCS has a worldwide network of assistance that is just a click or call away.

Tap into all available opportunities and then take the initiative.

Where to seek help

Government entities including the U.S. Department of Commerce, the Small Business Administration, the Export-Import Bank, and the Trade and Development Agency are working together to help U.S. companies establish and expand their businesses in the international market.

When is the right time to launch your international business? Take a look at these tipping points to plan your next step:

Tipping Point No. 1: Your business is well-established, but domestic growth has slowed or plateaued.

Tap into all available opportunities and take the initiative. “You have to view the world as your market,” says Mary Joyce, USCS Midwest regional director. “When there might be a downturn here, there’s growth in another country.”

A good place to start your research is “Do your homework first. Don’t be afraid to jump in the water, but don’t jump in without your bathing suit,” says Curt Cultice, USCS senior communications specialist. “We can help companies avoid costly mistakes by helping set them up with the right partner.”

Tipping Point No. 2: International buyers are finding you on the Internet.

Mike Raindl, general manager of Boedeker Plastics, Inc. in Shiner, Texas, discovered that his company’s website began to receive inquiries from outside of the country. Raindl says, “We started to see it was becoming a bigger part of our business, and we said, ‘We need to understand this; we need to have a plan.’”

His UPS account executive told him about the USCS. With help from the USCS, Boedeker took its first steps toward exporting and quickly began fulfilling 10 to 12 international orders a day.

Tipping Point No. 3: You’ve established an export process for one or more countries, and you’re keeping up with demand.

Many times, a nearby country, or a country with similar market characteristics, offers U.S. business owners a chance to increase their profits without much pain. “If you’re already selling to Canada, why not sell to Mexico too? It’s all NAFTA,” Cultice says. “If you already export to Indonesia, why not the whole region?”

When you’ve selected a new expansion market, you may want to use the USCS’s Gold Key matching service. The USCS can arrange business meetings with prescreened contacts to jumpstart sales in your target market.


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