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Sustainability

How recycling can benefit your bottom line

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Does your company support recycling?

This story first appeared at Industry Edge | National Hardware Show and is reprinted with permission.  

By showing your company's dedication to recycling, you're also demonstrating your commitment to the community.

According to Keep America Beautiful, 4.4 pounds of trash are produced by the average American in a single day. But only 35 percent of the country's waste is recycled. By showing your company's dedication to recycling, you're also demonstrating your commitment to the community.

"Through our education programs and collection events taking place in communities across the country, Keep America Beautiful, its affiliate network and partners are raising awareness about what is recyclable and what material can become when recycled and given a new life," Brenda Pulley, Keep America Beautiful's senior vice president for recycling, says in a press release.

Keep America Beautiful is using social media to promote the day, and hosting events around the country. But how can your company encourage others to reduce, reuse, and recycle year-round?

One possible solution might be to start a recycling program at your company. Or, encourage your customers to recycle in their own homes, as Johnson & Johnson has done through a Tumblr campaign.

For homeowners who consider their recycling bins an eyesore, Garbage Pantz may be an option. The stretchy slipcover slides over trash and recycling bins to dress up a home's curbside. Dress up another recycling option for your customers with the Green Cycler by Ecotonix, which keeps the composting process in a tidy bin complete with an air freshener.

Know what products on your store's shelves encourage recycling, such as those from Back to the Roots, which reuse waste to grow new things. Spotlight these products on special days like Earth Day, or dedicate a permanent space to the items.

By showing your company's dedication to recycling, you're also demonstrating your commitment to the community. Whether you're informing others about products that can cut down on waste, or hosting an event to promote recycling, your customers will appreciate your attempt to make the world a better place.

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